After giving up diet soda, Kara Goldin started adding fresh fruit to her drinking water to make it more fun.
This inspired her to create Hint water, a line of unsweetened flavored water beverages that are now available in over 30,000 stores nationwide.
Kara shares how sales have almost doubled as Hint invested in e-commerce during the pandemic, and offers her advice for entrepreneurs trying to break into saturated market spaces like the beverage industry.
These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
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April 01, 2021 at 11:01AM
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How I Built Resilience: Kara Goldin of Hint : How I Built This with Guy Raz - NPR
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