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Trump Shuts Down Much-Hyped Blog - Forbes

Topline

Former President Donald Trump has shuttered his blog weeks after it went live, a senior aide confirmed to Forbes on Wednesday, ending a project his team launched with fanfare after the president was kicked off most social media platforms in January. 

Key Facts

The blog, titled “From the Desk of Donald J. Trump,” was created in May as a way for the former president to “speak freely and safely” with his followers. 

The website’s URL returned an error message on Wednesday, and Trump advisor Jason Miller confirmed to Forbes the page was removed and “will not be returning.”

Miller said he hopes “to have more information” on a broader communications effort soon.

Key Background

The blog was heavily promoted by Trump’s team when it launched. “In a time of silence and lies, a beacon of freedom arises,” text said on a video announcing the launch of the blog. However, the website received little attention compared to the former president’s accounts on Twitter and Facebook before he was banned. During one week in May, Trump’s website garnered fewer visitors than the pet-adoption site Petfinder and the cooking site Delish, and posts from the blog were shared fewer than 2,000 times per day on Facebook, according to the Washington Post. While hyping the blog, Trump aides were adamant the former president was not dubbing it a “a new social media platform” and that it was a part of a bigger project called “Trump Media Group.” Miller told Forbes on Wednesday the blog was “auxiliary to the broader efforts we have and are working on.”

What To Watch For

Last month, senior aides said “Trump Media Group” will launch sometime this summer, as Trump starts holding rallies again.

Chief Critic

“My website is a place where everyone can see my statements, issued in real time, and engage with the MAGA Movement,” Trump said in a statement last month hitting back at criticism over his blog. “This is meant to be a temporary way of getting my thoughts and ideas out to the public without the Fake News spin, but the website is not a ‘platform.’ It is merely a way of communicating until I decide on what the future will be for the choice or establishment of a platform. It will happen soon. Stay tuned!”

Further Reading

Trump is sliding toward online irrelevance. His new blog isn’t helping. (Washington Post)

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