Red flag for Cannes?
Organizers for the industry’s biggest event of the year, the Cannes International Festival of Creativity, have maintained that the ad world elite will still storm the French Riviera—coronavirus or no coronavirus—on June 22 to 26. But a report in yesterday’s Variety that the French government is banning gatherings of more than 5,000 people until May 31 may put a damper on that agenda.
The Variety piece focuses on the Cannes Film Festival, which runs May 12 to 23. Like the Cannes Lions, the film event is mainly held at the Palais, which as festival-goers can attest, is a confined space. Variety reported that a spokesperson for the Cannes Film Festival said its event won’t be affected by the ban since it does not gather 5,000 people at one time in a single location. Ascential, which runs advertising’s Cannes Lions, did not return requests for a comment from Ad Age.
SXSW, meanwhile, is going full speed ahead despite a rapidly multiplying number of dropouts among exhibitors. Within the last two days Apple, Netflix, IBM and WarnerMedia, including HBO, said they are staying away from Austin. The HBO move was particularly striking, as the company has done huge activations there in previous years for “Westworld” and “Game of Thrones," writes Lindsay Rittenhouse. Despite this, the SXSW organizers are determined to go on and the event could become a litmus test for other upcoming industry conferences.
Meanwhile, Shoptalk, the annual retail conference scheduled to take place in Las Vegas for four days beginning March 22, was postponed until Sept. 14. For updates on cancelations or postponements, bookmark our Coronavirus Industry Event Tracker.
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March 06, 2020 at 06:31PM
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The show goes on for SXSW, Cannes. Shoptalk? Not so much: Friday Wake-Up Call - AdAge.com
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